Tips To Improve User Ratings On Mobile Apps

An outstanding part of making your mobile apps development is that you can publish it on the app stores. This way your users can go to the place they are most familiar with to download your applications. It also opens up opportunities for finding other consumers, as a lot of human beings are seeking new options in mobile apps stores. You may end up finding yourself a new consumer if your application has good reviews. Although, the major reason that a regular business app requires quality reviews is so that their consumers won’t be turned off when they go looking for it. Most people will leave your mobile app page if they see your app with a one or two stars rating. However, the app’s performance depends on the mobile app developers in Dubai.

So, in this section, we'll look at some of the best ways to get more reviews on the mobile apps described below:

Create a Great Application:

A primary goal is to develop a mobile app in UAE that provides fundamental and obvious value to users. The successful ones have an easy-to-recognize value proposition. For example, the Skype application provides a solution for Google Maps that assists in finding the best routes to places, video calls, and Facebook messenger assists in reaching your friends' network quickly and simply. Ensure that your product's values are recognised by users. Your mobile application should work properly, so update it frequently, work on improving user experience, and fix bugs. Make your customers happy and you'll get positive feedback.

Do Enhance In Your Application:

Use reviews and ratings as a get-up call, a cause to improve. There is always the possibility that the user will change his rating if you fix a bug that prevented your user from enjoying the application and led to a negative review. Sometimes the most negative reviews have the best ideas for new features that you'd like to include in your application. The best mobile app companies in Dubai improve their previous applications as well, to fix some app's problems and improve user ratings. By responding to all negative reviews, you can encourage users to continue the conversation with you in private. Demonstrate to the user that you understand their annoyance and are attempting to mitigate their negative experience. Giving outstanding consumer support can make these users adjust their negative ratings to positive.

Recognize Your Most Connected Users:

Not everyone who makes use of your application is glad about it. Some may be bored, experiencing bug concerns and other troubles, or they are thinking of uninstalling the application. This goes without saying that you don’t want all these unpleasant users to end up in the stores leaving you a low rating. Instead, you need to recognize the happiest and most connected users to ask for feedback from. Locating them is easy by asking about enjoying the application or how we can make it better. You make sure negative reviews stay out of your product by asking users their opinion first, and the users who rate you will most probably provide you with 5-star ratings quickly and simply.

Encourage Feedbacks – ask proactively, but don’t get irritating:

An application should have several reviews and ratings to get an important improvement in search. Don’t expect the users to put down feedback- ask them for it. The huge mistake the developers normally make is firing users with pop-us each time they enter the application. It looks obsessive and can become quite irritating for the users. No doubt multiple users will end up leaving a poor rating. Do not make the same mistake, just ask the right users and only at the right time.

Ask users to Rate You in True

Another common mistake of mobile app developers in Dubai is asking users to rate their applications just too soon. For most users, a short time is not enough to learn how to make use of it and begin enjoying it, and to navigate through your application. This turns out that you are more likely to get a negative rating if you ask users to rate before that special moment. If you know the moments of joy of your users- the times when they are the most excited and happy about utilizing your application, finding that exact point of time will be easy.

Leverage Help Shift to Offer Direct Support to Your Users:

Providing exceptional customer service is the best route to a good application review. This is common for applications to contain a send feedback button that just pops open an email form. You can combine help shifts into your application and communicate directly with your users through a live two-way instant messaging window but for very little effort.

Keep Negative Reviews and Ratings Away from the Stores:

Addressing only the connected users to leave feedback is essential. But you need to give the users excellent consumer support to create a strong positive relationship with your users. If your users are experiencing problems, ensure that your users know where to go. Create a dedicated message center that is easily accessible from the inside of the application and this will save you from hours of replying to complaints from unhappy users. Give the users an option to direct to the consumer support in case they are having problems and are not satisfied. The top mobile app development companies in UAE take ideas from negative reviews and sort out the app’s previous problems. You can avoid negative reviews and ratings leaking to your store listing and the user whose concerns you solved in the past; will be more likely to leave you positive feedback in the future.

Showcase the Benefit of Users’ Ratings:

Users enjoy the feeling of being a part of something big and helpful. Remind the users how crucial it is for you to get their feedback, and show the advantages that this can bring to the mobile apps and even to themselves: updates, new levels, more content, or even new products.

Final Words

By reading the above points, you must have understood how to get better user ratings on mobile apps. To make a successful strategy, user feedback is essential. That’s why mobile app companies across UAE always give preference to user feedback. It has to influence store ranking algorithms for top charts and searches. Moreover, reviews and ratings can discourage or convince them to install and try your application and have a direct impact on product page visitors. That is the reason why it is crucial to work hard on collecting more and take care of ratings and better feedback. If you want to know more regarding mobile app design in Dubai, get in touch with us at info@zapiotech.com, or by calling +971 52 708 1010.

What are the Common Problems for Web Hosting and How to Avoid Such Problems?

Every online business requires a website. But a website is not possible without a hosting service. Web hosting is the process by which businesses are provided a space online to showcase their content. The website will be accessible to the users only if you have proper hosting service and there are web design companies in Dubai that will help you make sure you do this correctly.

Good web hosting is critical for a website to function smoothly. It shouldn’t be taken lightly. Sometimes it may be on the more expensive side but focusing too much on cost is not going to help your business.

There are many common problems faced during web hosting and they are given below along with ways through which you can avoid them for your website creation process to go smoothly.

Hacking and security
This is one of the most common problems faced by most businesses online. Almost every website is under the threat of hacking and no matter how extravagant your security plan is, hackers will find some loophole to get to your data. As a result of hacking, your entire website can disappear from the internet in one night or the security of you and your consumers can be at risk.

Consumers give a lot of sensitive information to a website once they decide to use it and it is only because they have a certain level of trust in your website. Even a small security invasion can threaten this trust and ruin your business.

When you hire a hosting service, make sure that they offer enough security as a part of the package they are offering you. The company you hire for website design in Dubai may know about some of the best web hosting services and they can help you make an informed decision.

You also have to back up your website frequently. If one day, you see that your website has disappeared from the internet, you will have to completely rework a new website from the beginning and it will include a lot of expenses. By frequently backing up, you will always have the latest version of your website with you in case of any emergency.

Slow loading time
Consumers nowadays hate nothing more than waiting long for something. With the internet being used for everything now and available to everyone, people don’t have the patience to wait for a slow-loading website. Anything more than 2 to 5 seconds and they are out.

A slow loading time can be due to many reasons. It can be because of high-resolution image rendering, auto-playing videos, forms, browser, the user’s internet speed and even high traffic at a particular time.

The distance between the server and the user can also drastically affect the loading time. To avoid a slow loading time, check with the web hosting service you are planning to hire about the availability of a Content Delivery Network (CDN). Through CDN, cached versions of your website will be available at different locations so that the loading time is reduced. A reputed web design agency in Dubai will have prior experience with this and can help you make choose the best service provider.

Site crashing due to high traffic
As an online business, you need high traffic for your business to grow. But high traffic coming at one particular time unexpectedly might lead to problems in the functioning of your website. Loading time may be slower, some features may not work, navigation can get difficult and the site can crash.

When you want or you are expecting high traffic, it is always better to use a dedicated hosting service. On a shared server, your website and another website are sharing space and if both of you get high traffic, your site will tend to crash or your load time will be very slow as a lot of users are trying to get to you simultaneously. The company you have hired for website development in Dubai can choose the best-dedicated hosting service for you. When you have a dedicated hosting service, you can handle sudden high traffic better as you can make changes when necessary and take action quickly.

Cost of web hosting
It is a common tendency of people to go for the free service. If anything is free or very cheap, people flock around it and try to get it for themselves. But sometimes for free services, you may have to pay the price in some other way.

When you purchase a free plan, what is the web hosting service provider getting out of the business deal with you? They might require ad space on your website and you can never know how those ads will affect your business.

Sometimes costs may be very low because of the limited services they offer. Once a website is up and running, it is essential to make sure it doesn’t face frequent downtime. You have to look at the kind of data plan and bandwidth provided by the web hosting services. Sometimes these service providers might also charge more than what is necessary for the service they are providing. It is easy to get cheated if you don’t have the right information with you.

You have to have a good knowledge about web hosting services and what you require so that you can enquire accordingly and choose the service that suits your needs the best. By hiring the best web design company in Dubai, you can be assured to get great insights on how to choose the web hosting service provider that suits you and your business. They can also tell you about the costs you can expect so that you will only have to pay what is required, nothing more and nothing less.

A business running on the internet depends on its website for actual sales. You shouldn’t try to cut the cost where web hosting is concerned. Having good web hosting is necessary for a business to perform well. Get the help of the website development company in UAE that you have hired and choose the right web hosting service that supports your website the best so that your business can boom.

Important Factors To Consider Before Developing An iPhone App

In today’s world, as technology develops, we have to keep up with it to stay relevant. In a world where the majority uses mobile phones for their everyday activities, everyone has certain expectations on how businesses conduct themselves. Having an app for your business is one such expectation. It isn’t necessary to explain why or how an app can benefit your business. Apps have become a part of the business world, it is our responsibility to ensure that we hire the best company for Android or iPhone app development in UAE.

The world has seen an increase in the number of users of iPhones in the past few years. This may be due to several reasons such as security, ease of use or receiving timely updates. If you have decided you want to create an iPhone app, keep the following important factors in mind when doing so.

Have a plan
Before you jump into the development process, you should have a clear plan as to how your app is going to look, feel and work. It is your app. Without your guidance, no one will be able to create it for you. You should plan out the entire process so that no errors are caused along the way. Even a small error can cost you a lot of money.

Plan out what you want to achieve with your app and what areas your developers should focus on so that you don’t get side-tracked during the development process. Having a clear-cut plan can help your team perform better.

Do market research
Having just an app idea is not enough. Do proper market research that will support your idea. By developing only an iPhone app, you are serving only a particular niche in the market. When your target is that specific, you have to do a proper analysis of the market so that you serve their needs properly.

Ask questions to find out what they are looking for. For example, who makes up your target market, what your target audience will expect if they acquire the app you are going to develop, and so on. You can refine your plan according to their likes and dislikes. You can also analyze your competitors and see how their apps are doing in the market. This can give you some idea about how to make sure that your app performs better.

Originality
The originality of your app is one major factor. The App Store is very competitive. Unlike Google Play Store where you can just submit an app and it gets available for all Android users, the App Store has a lot of criteria that you will have to fulfil before your app can be available there. Once you submit your app, it undergoes an investigation process and only the best get selected to be available on App Store. Your app has to be original and unique for you to have any value in the market.

The agency you hire for iOS app development in UAE will have an idea about the App Store criteria and they can guide you when developing your app. To stand out in a market where so many different apps are available, you have to be unique and your idea has to be original. When your app is monetized, people will be more careful to see if they really need your app. An app that is not original will have no value when people have to pay to get it.

Make it user friendly
However great your app idea is and however useful it is to the customers; it won’t succeed if it is not user friendly. Why would a customer purchase an app if it confuses them too much and so they can’t use it properly? When you plan the layout of your app, think from the point of view of your customer. The company you hire for iOS apps in UAE will know how people normally use their phones and the usual navigation patterns of an iPhone. When you give them your idea, they can develop the app in a user-friendly way.

The user-friendliness of an app is a make-or-break factor. It is difficult to make an app user friendly for everyone. But you have to invest time and money to do proper research and design the user interface. Not investing enough into this process will cost you more later.

Testing
Once you have a prototype of your app ready, it has to be tested as many times as possible. You can only figure out how viable your app is if you test it. Many problems you didn’t know existed can come up when you start testing. They can be either minute problems or severe ones. If you don’t spot it and release a defective app, it can be a very bad blow to your reputation. Test your app again and again until you are sure it is in its best form. Through multiple testing, you can also increase the time before the next maintenance is required.

You can also ask people in the same industry, colleagues, other agencies for iOS app development in Dubai or even a small portion of your market to try it out for you and get their feedback. Such feedback can give you a lot of information on ways to improve. You can never fully understand all the needs of your audience. Assuming that you can is a huge mistake. Through this feedback, you can find ways to improve your app to fit their needs.

iOS apps are a huge market. There is great potential for growth in this market if you have the right kind of app. Even if your app is the best concept-wise, it can fail miserably if it is not developed properly. Having the right team to develop your app is as important as having the right idea for an app. When hiring, consider any company that is at the top of iOS app development in Dubai as they will have the best experience and know exactly what the consumer will like most. Keep the above points in mind and hire a great team to help you succeed with your iOS app.

Expert Tips to Improve Your Website’s Design, Branding & UX

Now that the Covid-19 crisis is beginning to ease, organizations are putting more and more emphasis on emerging from this crisis in the strongest position possible. Based on this guide has been created to help the best website, brand, and communications managers assess their company’s website and branding while in this pandemic.

How Strong is Your Website's User Experience (UX)

No matter how efficient your website looks or how well it performs, it will live and die by the experience it offers to your key audiences. Organizations often assume that their website’s UX is strong because it was tailored to their key audiences when the website was first built. In reality, your website’s UX should be under constant review as the company evolves and changes. It may have been a long time since your company last took a step back and defined its key audiences and user groups. If this is the case, now could be the perfect time to make some headway on this front.

Work with your teammate to clearly define who your key user groups are and how you want them to use your website. Ensure that every area of the organization is represented and, wherever possible, base these definitions on up to date demographics, analytics and data. Once you have a clear understanding of who your key audiences are, a great way to test how well your website design Dubai caters to them is to create a set of user person. These are individual, fictional characters with motivations and personalities, each representing one of your key user groups. By navigating your website from each person's point of view and attempting to achieve their individual goals, you can test your website’s UX from each of your key users’ perspectives and record any obstacles or issues that you encounter.

Another important step to optimising your website’s UX is to make sure that your website is set up with analytics reporting, whether through Google Analytics. This will provide you with a data-driven impression of how users are interacting with your website on a basic level. Are they mostly using desktop or mobile? Which pages receive the most traffic? Which products are selling best?

Once you have a strong understanding of who your key audiences are and how they interact with the website, you can go one step further by setting your analytics up to report on your website’s key goals by tracking conversions. Conversions are a very useful metric in assessing your website’s user experience; they can be used to track specific events and journeys, like a prospective client’s journey from your home page to your contact form or a customer’s journey from an advert on social media to a completed purchase. You can even track the use of your website’s search bar to see what content your users are trying to find on your site.

Overall, the best thing you can do to assess your website’s general UX while in this pandemic is to use it regularly. Set time aside every week to try out a few different user journeys and record the issues that you find, with screenshots and URLs, before passing these issues on to your team to resolve.

Is Your Brand up to Date and Consistent?

Much like your website’s UX, your company’s brand needs to be allowed to evolve and grow as the organisation moves forward. Your branding and its implementation – on and offline – should therefore be under constant review. Understanding your audience is as important to effective branding as it is to providing optimised UX. An excellent place to begin when reviewing your branding agency in Dubai would be to follow the steps described in section one by redefining your key audiences.

With your user groups clearly defined, you will be perfectly placed to review your brand from a user’s perspective and identify its shortcomings. Here are some steps you can take to assess and improve the quality of your brand.

Work with your design team to ensure that you have a clear, regularly updated set of brand guidelines.
Establish an ambitious set of design principles in line with your positioning and key audiences.
If your brand operates across multiple digital touchpoints, ensure that each area is consistent. For example, your web design in Dubai's look and feel should be in line with the styling of your brochures, email signatures and social media posts. Just one of these being out of touch with the rest will make your organisation look inconsistent and unprofessional.
Do You Have Effective Design System in Place

Your website design system is a combination of everything involved in your brand, from brand guidelines and design principles through to website development in Dubai processes, accessibility best practice and style guides. An effective web design system will hold all of your brand’s key documents in a centralised and easily accessible location, constituting a unified system. The scale of your web design systems will depend on the size and nature of your company/brand.

If you do have a design system in place, it is vitally important that you regularly review and update it. If left unchecked, it will become diluted and, eventually, redundant. As a result, your website or brand’s look, feel and messaging will become inconsistent and unaligned with your positioning and values.

We're Here to Help

This is an expert guide that we will be sharing to support website designers in Dubai through this difficult period, covering everything from website upkeep to UX and marketing. If you identify any issues resulting from these guidelines that require external support to resolve, our team is ready to help. You can get in touch with us through info@zapiotech.com, or by calling +971 52 708 1010.

What is the Best Online Payment Gateway for eCommerce Business in Dubai?

As times change one has to bring about changes in the way one does business. Adamantly sticking to old methods will only leave one behind in today’s fiercely competitive business environment. Taking your business online is the biggest and most necessary trend in today’s business world. For online businesses, customer convenience is paramount for effecting sales. They have to also be able to trust your eCommerce business for it to be successful. One of the biggest points to keep in mind for an eCommerce business is, choosing the best online payment gateway, which is both dependable and safe enough to make your customers comfortable. The agency you partner with for your eCommerce website design in Dubai can integrate the payment gateway of your choice to the site for its smooth functioning.

The payment gateway is one of the most important features of an eCommerce business. Having a dependable payment gateway will help boost your sales. It is crucial to ensure that no fraudulent transactions occur as it can affect your business and hence your customer’s loyalty very badly. You have to have enough confidence in the payment gateway you choose to give a guarantee to your customer also.

A payment gateway is a channel that connects the eCommerce website and the customer’s bank so that money transferred by the customer reaches the seller’s account safely. Online money transactions are not possible without a payment gateway. The payment gateway encrypts the data the customer gives the merchant and ensures the customer has money in his account before enabling the transaction of the required amount to the merchant’s account.

Ecommerce website design in UAE may be different from the rest of the world in the regulations they have to follow. This affects the payment gateways you may want to use. The following are some of the best online payment gateways for an eCommerce business in Dubai:

Telr
This is one of the most popular online payment gateways today. It is available globally and therefore your international transactions can also happen smoothly and efficiently. The payment gateway is highly customisable and offers a variety of payment methods. Their pricing system is three-tiered; entry plan, small plan and medium plan. If you start with an entry plan and you have more volume of transactions than as per the requirements of the entry plan, you will be switched automatically to the next tier plan. The gateway charges monthly fees and as you move on to a higher tier, the monthly fee reduces but a small percentage of the total transactions will be charged as a transaction fee. Integration of the payment gateway can be done in three ways. An agency you hire for eCommerce website development in Dubai can help you with the integration process.

PayTabs
PayTabs is another excellent option for eCommerce businesses in Dubai. The company started out in 2015 and is well known for its anti-fraud protection. It supports multiple currencies and is available on a global scale. The payment gateway is PCI-DSS certified and offers many add-ons along with their service. They can give shout outs to your business on their social media page for you to get more exposure. They also help in setting up an online shop and you can enter into strategic partnerships with them.

They also offer three plans for pricing; start-up plan, growth plan and an enterprise plan. The plans are based on the volume of transactions expected. There is a fixed monthly charge for the start-up plan and they charge a small percentage of each transaction in the growth plan. With the enterprise plan, you can contact their sales team to negotiate a price. You will have 24-hour support from their team of experts.

PayFort
PayFort is a payment service offered by Amazon primarily for businesses in the Middle East region. It doesn’t have a wide global reach but it is a really good option for businesses in Dubai. They offer high security during transactions and accept multiple payment methods.

They offer two pricing plans, the standard plan and the customized plan. The standard plan charges a fixed percentage of transactions plus a monthly fee while the customised plan, as the name suggests, is where you can negotiate with them and come up with a pricing method that suits you and PayFort the best. There is no set-up or integration fee. The payment gateway is made to suit the consumers of Dubai so it can be a very good option for your eCommerce business.

Cashu
Cashu is one of the oldest and most trusted payment gateways in Dubai. It was created for the Middle East and North Africa region and is the largest payment gateway in that region. It does not function on a global scale but it guarantees security in each and every transaction. When consumers use Cashu, they have an option of doing online purchases without an actual bank account. Cashu provides an e-wallet that consumers can fund before making purchases. They also allow consumers to combine multiple payment options for a single transaction.

Checkout
Checkout is another payment gateway that works on a global scale. It started its services in 2012 and offers multiple payment methods including Visa, MasterCard, Apple Pay, Google Pay, American Express cards, JCB and more. They also allow you to accept payments from digital wallets such as PayPal. They provide flexible financial tools and insights that allow you to give your customers the best experience. They price their services based on the volume of your transactions. Integration can be done using several methods including API and Iframe and a specialist in eCommerce web development in Dubai can assist you in setting it up.

Other payment gateway options include Stripe, CC Avenue and 2Checkout. You have to carefully analyse each payment gateway before making a decision on which to use. Choosing the best payment gateway is vital for the success of your business as the gateway you choose involves the trust and loyalty of your customers. When looking for a payment gateway, take the advice of an agency for eCommerce web design in Dubai as they are more knowledgeable in this field. Know where your business is headed and choose a gateway that will provide the best services for you and your clients.

Web Designers Vs Web Developers: What is the Difference

When creating a new website, people often get confused between the terms web designer and web developer. In simple language, a web designer is a person who creates and designs the look and layout of your website while a web developer is a person who writes the codes to build the website and deploy it to the worldwide web. Any reputed website development company in UAE can offer you both services under one roof.

Let us look at the difference between a web designer and a web developer in detail:

WEB DESIGNER
A web designer is a person concerned with the visual aspect of your website. They decide on the whole look and feel of the website so that the users find it attractive and have the best experience.

They have good knowledge about different fonts, colours, typography, graphic design and more. They also have good knowledge about the target audience’s tastes and design the interface accordingly. A web designer creates attractive and responsive websites. The design of the website plays an important part in deciding the site’s ranking in search engines. The best web design company in Dubai can provide you with a website that makes the user interaction easy and smooth and also ensures a high ranking in search engines.

A website designer can have different roles. They are:

User Interface (UI) Designer
The user interface is the point of interaction between the website and its user. It is all the navigation buttons and icons and links that help you interact with a website. A UI designer has to create a simple and easy-to-navigate interface for the clients based on proper research done by the UX designers. They are responsible for how the user interacts with a website.

A UI designer is also concerned with the aesthetic aspect of a website. They have to think about the layout, the colour schemes, spacing, different icons, images and more. They also have to think about the responsiveness of the website on different devices and design accordingly. On a good user interface, users will instinctively know what to do to reach where they want to on the website.

Use Experience (UX) Designer
A UX designer is concerned with giving users the best experience on the website. They have to think of all are the ways users will interact with the website and design layouts that will provide the most hassle-free experience. This can be achieved only through proper market research. Based on the collected data, they confirm the website’s final layout.

While UI was concerned with the visual appeal of the website, UX is concerned with the consumer’s experience. A web design agency in Dubai has experts in different design areas who conduct proper research to plan and design the layout of the website.

Visual designer
A visual designer is a combination of a UX and UI designer. They ensure that the website is aesthetically pleasing but at the same time easy to navigate.

Web designers use several tools such as Adobe Photoshop, Illustrator and Dreamweaver. They also have to have strong knowledge about programming platforms such as HTML and Javascript. They create a wireframe for the website so that web developers can work on building them. Expert web design companies in Dubai field designers who are properly trained in these tools and programming platforms and will be able to design something that is visually very attractive and easy and comfortable to use.

WEB DEVELOPER
A web developer is a person whose concern is with building what the designers have created. They are responsible for the technical aspect of the website. They have to take in the wireframe created by the designers and make a functioning website out of it. They are also responsible for further maintenance of the website after it has been launched. Any server problems are fixed by them so that the users can have a seamless experience. All the complex coding on the back-end is done by them to make the website functional.

There are mainly three types of roles for a web developer. They are:

Back-end developers
Back-end developers are people who are well versed in complicated programming languages like Python and PHP. They create the core part of the website using different programming languages according to the type of website. The back-end is where all the internal functioning of a website happens. They do coding on the servers and databases and therefore their work is not visible to a user of the website. They also have to have strong knowledge about MySQL or other database management systems.

Front-end developers
The work that front-end developers do is visible to the users of the website. They are the ones developing the visual aspect that the web designers have created. The code and programme the website layout and the different points of interaction according to the wireframe. They have to be well versed in programming languages like HTML, CSS and JavaScript.

Full-stack developer
A full-stack developer is a person who knows both front-end and back-end development. They have complete knowledge of how the web works and can programme a website so that the back-end and front-end work together seamlessly. They are overall experts in website development.

Website development requires a good understanding of how the web works and different programming languages that can be used to build those websites such as Python, PHP, C#, JavaScript, MySQL and more. They make the website functional and ensure that it works smoothly and effectively. Companies specialising in website development in Dubai can help in creating the logical and efficient website that you require.

In simple language, the job of a web designer is similar to that of an architect while the job of a web developer is that of an engineer. Web designing is visual while web development is technical. These terms cannot be used interchangeably. You can always approach a company specialising in both website development and website design in Dubai to get a good quality product as they have experts in both fields who can work together. Both are different steps in creating a website and it is important that both are present to get the product that you and your customers want.

Most Significant Differences Between iOS and Android App While Creating

Mobile apps have reached a point where they are seamlessly integrated into our daily routines. New generations grow up with mobile applications and can’t imagine a time where people didn’t have smartphones full of apps. There is no boundary when it comes to mobile app categories, as they range from casual gaming to high-end business assistants. Mobile applications tend to the needs of all demographics with a widespread across several platforms. There will consistently be fans on each side of a discussion including Android App and iOS App, but from the perspective view of a developer, petty fan wars aren’t of much help to decide which would be better to serve and suit an endeavour.

In this blog, we’re going to explore the differences between developing an app for Apple’s iOS and Google’s Android.

Market Places

Multiple platforms mean multiple marketplaces where apps can be listed and sold by the guidelines imposed by each particular market administrator. Currently, the largest app market is Google’s Google Play Store, where Android Apps are officially sold. Android vast majority of market shares, taking the lead for the popular search engine developer. However, that being said, there is still tough competition coming Google’s way.

Another tremendously popular platform is Apple’s App Store, which differentiates itself from Google’s through several aspects, such as guaranteed extra security when compared with an Android handset, due to its tighter policy on software alteration. While other platforms are available, with their app stores in place.

It is generally acknowledged that Google’s Android and Apple’s iOS are the market leaders, and no matter how the scale tips between the two of them, they are the two best options.

Development

An app developer must take into consideration how an app behaves and what its features are from a customer point of view. But also adapt to what they’re most comfortable working with, and beyond that, what they know how to use.

When it comes to app platforms, Android and iOS app development in Dubai are very different constructs. Developing apps for each of them requires knowledge concerning a specific programming language.

Android apps are created using Java, while iOS apps are made using Objective-C.

There are pros and cons for both languages, so an important detail to factor in is which better complements your style.

It is considered that Java is a newer and much easier to use language, which can also help developers branch out into PC software development. The fact that it’s easy to learn makes it a developer favourite. On the other hand, Objective-C is an older programming language that most consider being more time-consuming when it comes to actual coding. However, others argue the superiority of Objective-C, saying that it feels like the iOS coding language is cleaner.

Integrated Development Environment (IDE)

IDE stands for Integrated Development Environment, and if coding languages represent the app’s recipe, the IDE represents the bakery where the magic happens.

There are multiple IDEs out there, but there are two in particular that are relevant to the topic, namely XCode and Android Studio. While there are several other IDEs out there, Apple and Google respectively have declared these two as the suggested methods in terms of IDEs for developers to use when creating apps for each platform. Android Studio is used by Android whereas iOS uses XCode.

Google has replaced its previous IDE with Android Studio in hopes of improving all affected stats. On the other hand, Apple stuck with XCode for a longer time and instead just supplemented updates to keep it relevant.

Testing the app

Apple’s coding platform and tools make it so that iOS app developers in Dubai can more easily and effectively test apps through their development. Apple developers even get to work with the UI testing feature which allows for even more control over the work in progress.

Google on the other hand has been rated as much lower when it comes to testing. Their setup makes it so that developers have a harder time testing than iOS developers.

Requirements

Developers that want to create apps that will eventually end up in Apple’s AppStore must use a Mac computer. There is no other way about it, as Mac computers are the only ones that support iOS app development. Android on the other hand is supported on more platforms. This means that an Android app development in Dubai can choose between working on a Windows PC, a Mac PC, or even Linux. This gives Android an important edge as Macs aren’t that accessible for everyone.

App Design

Developing mobile apps in UAE for either platform is an opportunity to express yourself and be original. However, there are still guidelines as to what your app design should include or not include, depending on the platform you choose. These app design guidelines are of each platform’s policy, both Google and Apple developers to create apps in a certain style. This helps create a unified space and bring more unity between different apps on the same platform.

If you want your app on the App Store or Play Store, you must take these guidelines very seriously.

Google is overall way more specific than Apple when communicating its desires to the developer community. They even put a toolkit at their disposal that makes working with material design (Google’s UI philosophy) a lot easier. On the other hand, Apple is not as specific, although it still requires its apps to be of a certain standard.

Submission Cost

Apple’s fee will pay you recurring visits yearly, while Android’s smaller fee is a one-time thing. Apple is more demanding when it comes to app approval, as human beings are being tasked with interviewing each app.

Summing Up

These are key differences between the iOS and Android apps. There are many factors to consider when choosing a platform, such as targeted customer base, country, app theme, etc.. which all greatly influence how profitable one platform is over the other. It’s safe to say that from an objective point of view, Android is far more versatile or easy to get into. Apple’s iOS seems more like a select club that’s harder to access. For more queries and information contact us on +971 52 708 1010 or email us at info@zapiotech.com.

Best 10 Ways to Find New Mobile App Development Ideas

Mobile phones are a big part of daily life and along with it, mobile apps play a very important role. Mobile apps have made life easier and people are coming up with newer app development ideas to make life even easier. An app development company in Dubai creates so many different apps that can be used for different purposes. Apps are regularly used for tasks we never thought needed an app till recently.

In a world where almost 3000 apps are released a day, you have to come up with newer and more unique ideas for your app to stay ahead of the competition. Think of ways in which you can provide a better service than your competitor and develop your ideas based on that. Companies developing iOS and Android apps in Dubai can help you in fleshing out your ideas and making them a reality.

Given below are the 10 best ways to find mobile app development ideas

Your business mission and vision statement
Closely examine your business mission statement. That is the best place to start looking for app ideas. Your business’ mission states the purpose of your business while your vision statement is where you want your business to be in the future. You can refer to these statements when in doubt. They will give you clarity and once you really understand them, you can create ideas on how to reach there.

Note down random ideas and thoughts
Brainstorm random ideas, be it good or bad. Write them down and then try to improve on them. This is one of the most basic steps to finding a new idea and it may benefit you. You will get a lot of options to choose from and the remaining ideas can be used later.

Asking your employees
After you, your employees are the people who understand your business best. They can provide you with pointers on how to improve your business and mobile app development ideas can be developed based on their opinions. They can provide you with unique perspectives on how to deal with clients and this can be a major stepping stone in getting fresh ideas for your app.

Interacting with your customers
Your app should cater to your target customers. The best way to find out about their needs is by interacting with them. Get constant feedback and ask them their opinions on what should be added to your app. Their convenience creates your success. Your app can be based on these interactions or it can be a way for you and your customers to get in touch. An iOS or Android app development company in UAE will help you build a new app based on customer preferences.

Try to solve a problem
The idea for an app can be sourced from problems or issues faced by your customers. It can be a niche in the market that you have proper knowledge and experience in. Explore different problems and try to come up with solutions for each one of them. Once you find a solution that is practical, you can build an app based on this. Most apps are built to provide solutions to different problems. The success of your app depends on the solution you provide.

Browse play store and app store
Browsing through the play store and app store is another way to get ideas for a new app. Look at all trending apps. They can provide you with an idea of what the public likes. There are several apps for a particular problem. You can provide a new solution to the same problem through the app that you develop. If you want to build an iOS app in your niche, search for such apps on the app store and try to get ideas from there. A company for iOS app development in Dubai can help you give form to that idea.

Examine your marketing techniques
Take a look at your marketing techniques and see if you can build an app around that. There will be some activities that you can do through an app to reach a wider audience. Identify these activities and find out their potential and build a new and effective app.

Make improvements to an existing app
Businesses are always coming up with better versions of their existing apps. They do this either by modifying an existing app or developing a whole new one with all the new improvements. They either provide a better user experience or simplify or reduce the load of the app. This is a great way to ensure the success of a newly developed app as users are already familiar with the previous one.

Conferences and conventions
Attend conferences and conventions based on your industry. By interacting with the participants, you can get inspired. There are plenty of such events happening. You can meet a lot of people with your same viewpoint in these events and you can ask for their opinions on your views. These people can also inform you about problems in the industry or give you solutions to the problems that you have identified. Once you have a clear set of goals, approach a company for mobile app development in Dubai to refine your ideas and get a good product.

Search online
If none of the above ways helps you, you can always turn to the internet. It gives you hundreds of ideas for new apps. Keep in mind though that, your original ideas can always give you a better and more unique app but if you are stuck, the internet is a good place to start. It provides you with solutions to problems people face every day and you just have to build the app.

The mobile app market is very competitive. The app that you build can get lost in the myriad of apps that are there unless there is something unique about it that gives the users the best solutions and experience. If you have a cool mobile app idea, then seek the help of a mobile app development company in Dubai to get it built. The app idea that you come up with and the quality of the build is what will make or break your app.

9 Ways to Grow Your Business with the Help of a Website

At present, we are in a digital world, where everything runs on the internet platform. What’s more, with the outbreak of Covid-19, the internet platform has ascended to a level where more importance has been given to the online business. Consumers are not just found in shops or offline, they can also be found globally. Websites are one of the most powerful tools in the current digital age, where we can reach out to a wider audience. They are not just meant to promote a product for your business, but they also play a key role in predicting the quality of your work. Websites assume a fundamental part in your business, would you like to know how? Peruse beneath to discover.

The first impression is the best
At the point when you build a website, it ought to be planned to remember the customers. A very much kept up website will consistently be interesting to clients. Since, if a website development in Dubai isn’t easy to use, you will undoubtedly lose traffic, potential customers, just as, crucial business. Thus the first impression consistently has an indispensable task to carry out and it endures in the personalities of clients. Also, to create a good first impression, your business website has to be appealing.

Ease of access
It becomes easy to find any company’s profile using the website if you have one. Websites are designed in such a way that you get the details of the company in a click and one can have a look at the company before contacting the vendor for details. Isn’t this Easy!

Reaching a larger target audience
Whether, running a small or large scale business, you can always reach out to as many people as you wish, globally, with the help of a website. Website design in Dubai are active all-round the year and can be accessed at any time, as per the wish of the customer.

Prior check on the company
If the customer wants to connect you for your brand or product, he/she can always look into your website for the quality of your work you are providing, before contacting you. From the websites, the customers can look into the aspects of your product in the market, why they should buy your product, look for customer feedback, and many more.

Professionalism
Building a website is not an easy task. Everything matters when you develop a website for your business. Your business website should have a clean and efficient web design agency in Dubai with unique content. With these factors, your website can gain a good flow of traffic. If your website is not well maintained, it shows unprofessionalism in your business. Starting from professionalism which you show in the content of your website.

Use social media icons
Social media is a powerful tool to promote your business to potential customers and gain valuable insight through social listening. Through social listening, you can find out what customers are saying about you, gain insight into their behaviour, identify keywords and trends that appeal to your target market and so improve your customer service. Social media can help you to build your website profile and attract new customers.

Online customer service
You can always help to solve customer queries on the website, by having an interaction in the FAQ’s section. By doing so, you can even help other customers who have the same query. This is advantageous for the customers, as they can communicate remotely.

Customer review
Customer review does have a great impact on any products or services, sold or conducted. Let’s say that you want to buy a mobile phone. You check the requirements and search for them. And, one would check for customer feedback as well. This is because we believe in the feedback given on the product when someone has already used the product. As the reviews increase, your business also grows well. The reviews are available on the websites.

Offer great customer service
Ensure your customer service is exceptional and go the extra mile when you can. Your customers will not only remember great service; they will also be more likely to refer other people to you.

When you practice continuous improvement in all of these areas in your business you will make more money, increase profit, and build your business, contributing to your future financial success! For more detailed info, contact us on +971 52 708 1010 or email us at info@zapiotech.com.

7 Secrets To Enhance Sales For Your Successful eCommerce Website in Dubai

E-commerce has taken off in a big way with the pandemic looming large today. People want to do all the buying from the comfort of their homes, from regular everyday items to luxury purchases. The idea of creating a website is to reach your online store to many more customers than you can get in a brick-and-mortar facility.

However, if you want to own an eCommerce website and you are a resident of Dubai, the first thing you should do is get in touch with the most reputed web design services in Dubai to help you set up the eCommerce website. The next thing is to see that your website is designed effectively. Ensuring that these design aspects are implemented on your website would turn random visitors to the site into long-time loyal customers.

It is not easy to design an effective website consisting of many parts, each of which has to be thoughtfully made up, to represent an effective whole. Whether it is the UI/UX, product pages or the navigation tools, they have to be simple but attractive. Given below are a few hot tips that would help you get the right mix for the best eCommerce website.

#1: Highlighting your Brand
What is the kind of website that you would like to buy your favourite brand from? Should it be simple and effective or gaudy and cluttered? Any visitor would look forward to receiving straightforward information about the products listed on the site. Your brand’s personality should make itself felt the moment the visitor lands on the website page. This should also last through all the other pages.

Each page should depict your brand and precise messaging about the products sold is a must. Anyone landing on your website should know what to do and how to navigate to the page they want. All these contribute to your brand’s personality.

#2: Choosing the colours properly
It is a well-known fact that colours affect the emotions of people. Therefore, ensure that the eCommerce website development Dubai team pick the colours that relate to the mood of the audience. Colours can connect to specific emotions of the audience that is looking at the pages of your website. This will also translate to the same feelings towards your product/brand.

As an example, a website for sanitary ware may include a lot of white space and minimalist designs with splashes of scarlet for incorporating a luxury look. Adding other colours to the pages may not appeal to the audience.

#3: Keeping it Simple
Simple and uncluttered websites are always more appealing. This encourages visitors to buy. Visitors also benefit when there are fewer distractions on a page. Therefore, the less you add to a page, the better.

Ensure there are fewer links to click through to reach what they want to purchase. Any site would do better with fewer advertisements which can be very distracting. The most important point about an uncluttered page is that it offers fewer choices to the buyer. This is always better for both the buyer and the seller.

#4: Simplifying the menu
As an eCommerce website owner, you would like to offer as many products as possible to your audience. As attractive it may seem, having hundreds of product categories and sub-categories does not make the eCommerce website cut with the audience.

A landing page for every primary category (when the user clicks on one) with simpler navigation is what you should ask of the eCommerce web development Dubai specialists. The ideal method would be to highlight up to 3 or 4 categories on the main menu. There is a need to break down a category only when the visitor hovers on the preferred one.

#5: Including product/lifestyle photos
First, make sure you include clear and large product photos on your website. The product photos on all the pages should bind to a cohesive feel for the customer. Large photos add to product detail and this will likely please the customers. In case you are not a skilful photographer, ensure that you hire a professional to click pictures of the products that you want to be included on the website.

Clear and correct photographs of products help to augment information available about the product and contribute to better sales. Photographs of products from different angles contribute to additional detail about the product. As per research, in a majority of the cases, product returns stemmed from the fact that the product appeared very different from the actual one received. Always remember, the more product details your customers see, the better it is for your turnover.

#6: Making your page easy to scan
Experts in eCommerce website design in the UAE would concur with the fact that the page should be designed in a manner that can be easily scanned with your eyes. The page design should avoid large blocks of text. Emphasis on graphics is a better idea. Photographs should be the ones that lead your customers to the different pages of your website.

Only small blurbs of text are recommended, even in the ‘About Us’ section.

#7: Adding Testimonials/Reviews
This is just about the most important part of your eCommerce site. Customers prefer visiting the reviews section because they cannot interact with you one-on-one like in a brick-and-mortar facility.

The addition of testimonials and product-specific reviews to the product pages would greatly help. Nowadays there are eCommerce website themes that allow you can ask eCommerce web design Dubai professionals to add to the end of your product pages. Many of them are customizable and it is a good idea to use them lavishly.

Wrapping up

Adding share buttons on your product pages and blog posts is a big plus. Your eCommerce website design Dubai partners will be able to advise you on how best to place these buttons where they will function well. You can even get your eCommerce website professionals to place image share buttons so that your customers can share the products they liked and found useful.

All these will attract more customers to your site, keep them loyal and will help you to increase your turnover. Go for it!