A fast-paced daily 10-minute marketing news podcast covering everything you missed in the world of digital marketing, e-commerce, and social media that day. And nothing else. Hosted by Tod Maffin.
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🇨🇦 100% Canadian Owned and Operated 🇨🇦 Follow TiDM: Bluesky, LinkedIn, YouTube, and othersFollow Tod: Bluesky, Twitch, TikTok, LinkedIn, and others The Top Three 🏆 THE INDUSTRY’S MOST IMPORTANT STORIES TODAY 🥇 BRANDS HIT PAUSE ON DEI CAMPAIGNS 🥚 Marketing on eggshells: This year, Black History Month brand campaigns were quieter than usual, and Women’s History Month and Pride […]
Our Google ads correspondent Jyll Saskin Gales joins Tod for a look at the latest developments on the Google Ads platform. 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get these exclusive benefits when you upgrade: ✅ Listen […]
11.3.2025 21:101259: This Month in Google Ads🇨🇦 100% Canadian Owned and Operated 🇨🇦 Follow TiDM: Bluesky, LinkedIn, YouTube, and othersFollow Tod: Bluesky, Twitch, TikTok, LinkedIn, and others The Top Three 🏆 THE INDUSTRY’S MOST IMPORTANT STORIES TODAY 🥇 LESS ISN’T MORE (IN PRICING) 💰️ Simple sells… for less: When it comes to pricing, making your product more complex can pay off. New research shows that […]
🇨🇦 100% Canadian Owned and Operated 🇨🇦 Follow TiDM: Bluesky, LinkedIn, YouTube, and othersFollow Tod: Bluesky, Twitch, TikTok, LinkedIn, and others The Top Three 🏆 THE INDUSTRY’S MOST IMPORTANT STORIES TODAY 🥇 MARKETING IN A TRADE WAR Advertisers are preparing for a slowdown in ad spend as the Trump administration's tariffs on goods from China, Mexico, and Canada […]
This week: Why 5 is better than 25… Google's secretive new rating system… Snapchat's map algorithm is revealed… and the generation that's using buy-now-pay-later services than credit cards. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get […]
7.3.2025 22:141258: Not Your Grandma’s Influencer🇨🇦 100% Canadian Owned and Operated 🇨🇦 Follow TiDM: Bluesky, LinkedIn, YouTube, and othersFollow Tod: Bluesky, Twitch, TikTok, LinkedIn, and others The Top Three 🏆 THE INDUSTRY’S MOST IMPORTANT STORIES TODAY 🥇 THE UNTAPPED MARKET OF “GRANDFLUENCERS” 🍷 Influencers age like fine wine: When you think of influencer marketing, you typically envision brands collaborating with younger creators to target […]
🇨🇦 100% Canadian Owned and Operated 🇨🇦 Follow TiDM: Bluesky, LinkedIn, YouTube, and othersFollow Tod: Bluesky, Twitch, TikTok, LinkedIn, and others The Top Three 🏆 THE INDUSTRY’S MOST IMPORTANT STORIES TODAY 🥇 GOOGLE SEARCH GOES FULL AI 🪦 Here lies search as we know it: Google GOOGL ( ▼ 0.39% ) has launched Gemini 2.0 for AI Overviews, and soon, […]
🇨🇦 A 100% Canadian-Owned Publication 🇨🇦 Follow TiDM: Bluesky, LinkedIn, YouTube, and othersFollow Tod: Bluesky, Twitch, TikTok, LinkedIn, and others The Top Three 🏆 THE INDUSTRY’S MOST IMPORTANT STORIES TODAY 🥇 META TO PUBLISH AD MANUAL 💰️ Buy into their ad playbook… literally: A META ( ▲ 2.573% ) exec has a new book coming out called “Click Here”, which […]
Earlier this month, a TikTok video of mine went viral — and it turned into a large-scale tourism marketing campaign. Steve Dotto chats with me about how the TikTok algorithm works, and if this “lightning in a bottle” can be reproduced. . 📰 Get our free daily newsletter 🌍 Follow us on social media or […]
4.3.2025 22:061257: Behind the Scenes of an Accidental Viral CampaignFollow TiDM: Bluesky, LinkedIn, YouTube, and othersFollow Tod: Bluesky, Twitch, TikTok, LinkedIn, and others NOTE FROM TOD Owing to the American tariffs on Canadian products, you may notice some temporary disruptions in our service, as we move our business away from American SaaS providers. I’m hoping you won’t notice this, but it’s possible that our […]