Algorithm analysis, Web community relationship analysis, SEO practices and techniques, industry news, etc.
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Hardly a day goes by where I do NOT see someone with 5, 10, even 15 years’ experience posting tips on social media that make me wonder if these people have really learned nothing about the inefficiency of their methods. Everyone learns at different speeds. Everyone has different experiences. But at some point in your...
<a href="https://www.seo-theory.com/author/michael/" rel="ugc">@michael</a> Adding it to the list of articles I want to read.
8.11.2023 16:49Comment on The Theorem of Search Engine Optimization by Tedel<a href="https://www.seo-theory.com/author/michael/" rel="ugc">@michael</a> Is link building still relevant after Google's Helpful Content updates?
1.11.2023 21:22Comment on Scalable, White Hat Link Acquisition Tips by Not Mr. StormyGreat article! Thanks for sharing it. Doing competitive analysis is important to know what others are doing to get such results and what we are not doing. It can improve our website performance.
1.4.2023 15:10Comment on SEO Competitive Analysis Lists by AnushkaWhat do you do with a benchmark server? You use it to serve minimal content to other servers around the world and see how responsive your Web server is. If your Web server is located in New York City and you fetch the page from Los Angeles, what is contributing to the lag times between...
This article is not really about lists so much as it is about DOs and DON’Ts. But I couldn’t fit all that into a short title. I think all of you have done more than your fair share of competitive analysis. One of the first exercises any of us does in competitive Web marketing is...
There are two economic principles every Web marketer should be keenly sensitive to. Goodhart’s Law says that “when a measure becomes a target it ceases to be a good measure”. In other words, people will game any metric that is intended to measure performance. One historical example of this was the American Securities and Exchange...
Oscillation is a regular movement (back and forth, up and down, etc.) in a pattern or wave function. You’re most likely to see oscillation in your seasonal traffic spikes and dips. If you can predict about how much traffic a site will get based on the time of year then it’s probably oscillating. That’s neither...
Link poachery falls into that class of link acquisition strategies that includes Link Reclamation and Link Harvesting. Link reclamation deals with asking Website owners to replace links whose original destinations have been taken offline. Link harvesting deals with redirecting assets you control – which have earned links – toward other destinations you control. These redirected...
Hello Randy. Thank you for the great post. From my experience (it started a bit earlier than "YMYL" update), the more people manipulate EAT, the worse results. In fact, to be honest is only way. Because, search engines are not stupid as many SEOs or marketers think.
15.3.2023 15:48Comment on A Way to Boost E-E-A-T? {Experience, Expertise, Authoritativeness, Trustworthiness} by Alexander GrammThanks for the contribution. Very detailed and informative.
12.3.2023 10:01Comment on Google’s Disavow Conundrum by PatrickIt depends on how I've set up the site. I don't always publish the date. Here on SEO Theory, I add a separate "update" date on the "Recently Revised" page.
17.2.2023 03:57Comment on A Simple SEO Strategy Model by Michael Martinez