Digital Marketing & Content Creation
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“The soul never thinks without an image.” Aristotle In-class tasks. Some ideas based around my own brand. Iconography “A set of images or symbols that portray and represent a specific meaning or interpretation of ideas” What is Iconography Used For? Logos, Storytelling, and Style Graphics for Communication Meaning, Communication, Motivation, and Engagement Rules for Communication... Continue Reading →
9.6.2024 15:30CC | Week Seven – Design Theory[…] The answer to this question was explored and presented in my last post: https://sashajacksonmedia.wordpress.com/2024/05/18/cc-week-five-copywriting/ […]
26.5.2024 14:22Comment on CC | Week Five – Copywriting by CC | Week Six – Tone – Digital & Data BootcampsCopywriting Tone & Psychology TONE – “how we capture our personality and structure it through our written word (matching our archetype)” Business Writing ‘Window’ Technique: How to ‘Clean’ Your Writing Don’t: Do: CLASS TASK: My rewrite: This year, our marketing and sales team has focused on the innovative X3RAT campaign, which showcases the key benefits... Continue Reading →
26.5.2024 14:22CC | Week Six – ToneCopywriting Essentials “The use of language in a clear and concise way to promote, sell, or persuade an audience to action” Warmer Task What is Copywriting? Core Considerations The Benefits of Copywriting What is the focus of what you say? Crafting Your Unique Selling Proposition (USP) Homework Task My completed task. If my brand, as... Continue Reading →
18.5.2024 12:45CC | Week Five – CopywritingExpression/engagement “Content isn’t king; the customer is. Don’t be mobile-first; be customer-first. Work on customer-centricity before digital transformation.” — Augie Ray, research director at Gartner Warmer Task I was given ‘Hello Fresh’ Homework Task My user persona created for a potential user of The Home Ed Daily And another homework/research task! End of Module 2.
7.5.2024 16:31CC | Week Four – Business CommunicationBusiness Communication & Brand Archetypes “Communication and storytelling as a tool for marketing is nothing new, and often those that tell more, help us to envision more, engage us more, and ultimately feel more; will often also sell more.” What is a story? Stories are incredible tools for navigating the complexities of our world. They... Continue Reading →
5.5.2024 12:25CC | Week Three – Narrative MarketingFor week two, I was sadly absent. A sickness bug was sweeping through my house, and I can safely say that I would have FAR preferred to be in College than dealing with vomit at home! Trying to get a feel of the lesson and its required tasks was very tricky without being there—I’ve tried... Continue Reading →
26.4.2024 10:45CC | Week Two – Content Structures“Content is where I expect much of the real money will be made on the Internet,just as it was in broadcasting.”Content is King – Bill Gates 1996 First quick task: Using ‘The Home Ed Daily’ as my focus. Choose one word to encapsulate it for each item below. USP – Community Competitor – Educational Freedom... Continue Reading →
16.4.2024 11:58CC | Week One – Content StrategyWhile doing the digital marketing boot camp, I was also working on creating a home education website. The skills learnt in the course were invaluable and implemented in its creation. After six months of hard work (all the content is mine), I launched it in December. Why not take a look? The Home Ed Daily
14.12.2023 17:38Launching The Home Ed DailyIn the final 3 weeks, we were assigned to work cross-collaboratively with the other digital boot camps to work on a business scenario. We were tasked with working together to create our strategy and to give our final presentation to the college and real-world employers. This was our brief: Brewscape – Crafting Moments, Savoring Life... Continue Reading →
10.12.2023 14:16DM | Module 5: Cross-collaborative campaignCreating a marketing campaign for my hypothetical ‘ZAPP Energy Bars’. Campaign strategy: Zapp energy bars. I invented the whole concept of this healthy snack bar with a game. The bars would have a QR code printed on the packaging. Scan the QR code, download the game, ZAPP, and collect points to win prizes. A unique... Continue Reading →
12.11.2023 15:44DM | Module 4: Google Analytics and Campaign Practical