Kiosks Can Grow Sales by Over 30%

Kiosks have been implemented by the largest restaurant chains *cough* *cough* McDonald’s for over 10 years now (as seen below). They have reported approximately a 40% uplift in per ticket sales compared to a traditional in-person POS terminal, and a reduction in labor costs. It’s no wonder why the other large restaurant chains followed suit soon after, as mentioned in this Forbes article.

Although, there has been a large adoption of kiosks within the large enterprise businesses. The kiosk adoption rate for the smaller QSR chains is still limited. Is it because of the up-front expenditure of implementing kiosks? Is it that they still want a personal touchpoint with the guest? Or is it that they do not know how begin to implement kiosks? To answer some of these questions Pyramid a leading manufacture in kiosk hardware shared some compelling statistics on why kiosks are a must for a restaurant of any size:

• 65% of guests prefer ordering at a kiosk.
• 30% average ticket increase.
• 51% of guests expect kiosks at a restaurant.

Now that we reviewed the benefits of implementing kiosks. It is now time to explore the best way to integrate kiosks into your current technology stack. It is often misunderstood that the kiosk software comes from your POS system. But rather is primarily supplied by an ISV (Independent Software Vendor). This vendor then integrates their software into the point of sale, to secure seamless transactions across your tech stack. Some of such vendors are as follows: Nanonation, The Tuna Group and Bite Kiosk.

The most important piece of a successful kiosk rollout so you can replicate the success of McDonalds is kiosk placement. Most kiosk projects fail if the kiosk is not place in a high traffic area, such as where people naturally queue. The goal is to make ordering at a kiosk as seamless as possible and that stems from an easy to find and easy to use solution. For best practices on kiosk placement Tillster (a kiosk manufacture) created a great guide seen here.

One such example of a successful kiosk deployment albeit not a standard deployment is Which Wich, and smaller but growing restaurant chain. Their success in integrating kiosks is found in this QSR Magazine article.

Overall, kiosks need to be deployed correctly to reap the benefits of implementing them in any restaurant environment. Following the steps and resources provided any restaurant can increase their average revenue, and improve their operational efficiency.